The Story Behind Our New Signage

We’re thrilled to announce new, colourful navigation for our five wonderful, classic meeting rooms! Each room name reflects the unique spirit of our local communities. Your guests will love the new clear, colour-coded identities and the new totem signage all around the building which makes getting around super-easy. We were excited to create a visual identity for the hub that lends itself to our heritage building, and ties together our communities, our various stakeholders, and the activities that we host. Many thanks to the Creative Impact Club for their support of this project! The Creative Impact Club is a Peckham based not-for-profit volunteer platform for creative professionals to volunteer their skills to support local Social Impact Entrepreneurs, Charities and Community Initiatives. We were paired with a designer who helped us bring this vision to life.

We chose to name the rooms after the communities we serve in Herne Hill, Loughborough Junction, Dulwich, Camberwell, and Brixton, and even have new signs for all the tenants in the building, The Library, Active Lambeth, and our new Carnegie Cafe by Sweet Carolina. Our Hub colours were taken from the beautiful mosaic found in the hallway of our main entrance.

 

Next time you walk in, look down and see this emblem from the 1900’s! The shape and design of our signs were inspired by the stadium shape seen in our windows, building, and roof details.

We’ve even created a new wayfinding map to help our guests navigate the building. We hope that these new signs make you feel welcome and grounded in our space. Our new totems allow us to display marketing materials and flyers for our Hub, Library and Lambeth events.

We’ve also worked hard to include even more of the improvements you’ve asked for – including better, softer acoustics for each room, which are also colour coded for the room (Herne Hill room pictured below). The Hub is more welcoming than ever! We’ve also updated our website with the new room names and updated photos. Book your next meeting, event or party with us.

Check out more photos below to see all the updates, and visit us soon to see them in person.